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When Angela Luna was a senior at Parsons School of Design in New York, she began reading about the many refugees who were suffering hundreds of miles away. Feeling helpless, she was determined to take action. Luna decided to use her fashion skills to assist the refugees. Armed with creativity and passion to make a change, she designed a line of fashionably functional products. She called her humanitarian fashion start-up ADIFF, which expresses her desire to make ADIFFerence in the lives of refugees and other populations in need.
ADIFF designs versatile products to equip people for various weather conditions and environments. "While researching the refugee crisis," explains Luna, "I noticed numerous daily issues faced by refugees that could be addressed through design." In response, Luna created a series of garments aimed at providing shelter, safety, comfort, and security to people on the go. This includes jackets that transform into tents, backpacks, sleeping bags, and flotation devices. All of Luna's jackets are one size and gender neutral, making distribution to populations in need quick and easy.
Luna's flagship product, which has already been funded on Kickstarter, is the Reflective Reversible Jacket. Luna saw how reflective clothing could save lives by making people visible in the dark. She also saw the need for just the opposite - to keep people from standing out. That was the impetus for the Reflective Reversible Jacket. Its tagline reads: "Reflective on one side, camouflaging green on the other: choose when you want to be seen."
Although Luna's products were inspired by refugees, they are designed to fit the needs of anyone looking for good quality waterproof gear for hiking, camping, biking, or even strolling in the city. For every jacket bought, one is donated to a refugee.
The future looks promising for Luna and her fashion start-up, ADIFF. Luna was the recipient of the 2016 Womenswear Designer of the Year award. And her socially conscious designs have won global recognition. "I remain steadfast in the belief that fashion or any other industry can become a movement for change," says Luna. "All it takes is a new approach to an old problem."